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\u062c\u064a\u0644 Z\u060c <strong>\u0627\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0647\u0646\u064a \u0644\u0645 \u064a\u0639\u062f \u064a\u064f\u0642\u0627\u0633 \u0641\u0642\u0637 \u0628\u0627\u0644\u0645\u0646\u0635\u0628 \u0623\u0648 \u0627\u0644\u062a\u0642\u062f\u0645 \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u060c \u0628\u0644 \u0623\u064a\u0636\u064b\u0627 \u0628\u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u062d\u0641\u0648\u0638 \u0648\u0627\u0644\u062d\u0631\u064a\u0629 \u0627\u0644\u0645\u0643\u062a\u0633\u0628\u0629<\/strong>.<\/p><p><strong> <img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7032\" src=\"https:\/\/ecotous.tn\/wp-content\/uploads\/2026\/02\/iMage-4-3.jpg\" alt=\"\" width=\"1085\" height=\"610\" \/><\/strong><\/p><p><strong>\u0645\u0627 \u062a\u0643\u0634\u0641\u0647 \u0647\u0630\u0647 \u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0639\u0646 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u064a\u0648\u0645<\/strong><\/p><p>\u062e\u0644\u0641 \u0647\u0630\u0647 \u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u062a\u0638\u0647\u0631 <strong>\u062d\u0642\u064a\u0642\u0629 \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u064f\u0647\u0645\u0644<\/strong>: <strong>\u063a\u064a\u0627\u0628 \u0646\u0645\u0637 \u062a\u0641\u0643\u064a\u0631 \u0645\u0648\u062d\u0651\u062f \u0644\u0643\u0644 \u0623\u0641\u0631\u0627\u062f \u0627\u0644\u062c\u064a\u0644<\/strong>. \u0641\u062c\u064a\u0644 Z <strong>\u0644\u0627 \u064a\u0631\u062a\u0628\u0637 \u0628\u0627\u0644\u0639\u0645\u0644 \u0628\u0637\u0631\u064a\u0642\u0629 \u0648\u0627\u062d\u062f\u0629\u060c \u0628\u0644 \u064a\u062a\u0639\u0627\u064a\u0634 \u0641\u064a\u0647 \u062a\u0639\u062f\u062f \u0645\u0646\u0637\u0642 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0645\u0647\u0646\u064a<\/strong>\u060c \u062a\u062a\u0642\u0627\u0637\u0639 \u0623\u062d\u064a\u0627\u0646\u064b\u0627 \u0648\u062a\u062a\u0641\u0627\u0648\u062a \u0623\u062d\u064a\u0627\u0646\u064b\u0627 \u0623\u062e\u0631\u0649.<\/p><p>\u0645\u0639\u064b\u0627\u060c \u062a\u0648\u0636\u062d \u0647\u0630\u0647 \u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0627\u0644\u062b\u0644\u0627\u062b\u0629 \u0623\u0646 \u062c\u064a\u0644 Z <strong>\u0644\u0627 \u064a\u0645\u0643\u0646 \u0627\u062e\u062a\u0632\u0627\u0644\u0647 \u0641\u064a \u0635\u0648\u0631\u0629 \u0648\u0627\u062d\u062f\u0629 \u0623\u0648 \u0646\u0645\u0648\u0630\u062c \u0648\u0627\u062d\u062f \u0644\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0645\u0647\u0646\u064a<\/strong>:<\/p><ul><li>\u0628\u0639\u0636 \u0627\u0644\u0634\u0628\u0627\u0628 \u064a\u0642\u062f\u0651\u0631 <strong>\u0627\u0644\u0623\u0645\u0627\u0646 \u0648\u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062c\u0645\u0627\u0639\u064a<\/strong>\u060c<\/li><li>\u0622\u062e\u0631\u0648\u0646 \u064a\u0631\u0643\u0632\u0648\u0646 \u0639\u0644\u0649 <strong>\u0627\u0644\u062a\u0642\u062f\u0645 \u0648\u0627\u0644\u062a\u0639\u0644\u0645<\/strong>\u060c<\/li><li>\u0648\u0627\u0644\u0628\u0639\u0636 \u0627\u0644\u0622\u062e\u0631 \u064a\u0648\u0644\u064a \u0623\u0647\u0645\u064a\u0629 <strong>\u0644\u0644\u0627\u0633\u062a\u0642\u0644\u0627\u0644\u064a\u0629 \u0648\u062c\u0648\u062f\u0629 \u0627\u0644\u062d\u064a\u0627\u0629<\/strong>.<\/li><\/ul><p>\u0647\u0630\u0647 <strong>\u0627\u0644\u062a\u0646\u0648\u0639\u0627\u062a \u0644\u064a\u0633\u062a \u0645\u062c\u0631\u062f \u062a\u0641\u0627\u0635\u064a\u0644 \u062b\u0627\u0646\u0648\u064a\u0629<\/strong>\u060c \u0628\u0644 \u062a\u0624\u062b\u0631 \u0645\u0628\u0627\u0634\u0631\u0629 \u0639\u0644\u0649 <strong>\u0627\u0644\u062f\u0627\u0641\u0639\u064a\u0629\u060c \u0648\u0627\u0644\u0627\u0646\u062e\u0631\u0627\u0637\u060c \u0648\u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u0627\u0644\u0639\u0645\u0644<\/strong>. \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a\u060c \u064a\u0639\u0646\u064a \u0630\u0644\u0643 <strong>\u0636\u0631\u0648\u0631\u0629 \u062a\u063a\u064a\u064a\u0631 \u0627\u0644\u0646\u0638\u0631\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629<\/strong>: \u0644\u0645 \u064a\u0639\u062f \u0643\u0627\u0641\u064a\u064b\u0627 \u062a\u0637\u0628\u064a\u0642 \u0633\u064a\u0627\u0633\u0627\u062a \u0645\u0648\u062d\u062f\u0629\u060c \u0628\u0644 \u064a\u062c\u0628 <strong>\u0627\u0644\u0627\u0639\u062a\u0631\u0627\u0641 \u0628\u062a\u0639\u062f\u062f \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a \u062f\u0627\u062e\u0644 \u0627\u0644\u0641\u0631\u0642 \u0646\u0641\u0633\u0647\u0627<\/strong>. \u062a\u0637\u0648\u064a\u0631 <strong>\u062e\u0631\u064a\u0637\u0629 \u0644\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u062d\u0633\u0628 \u0642\u064a\u0645\u0647\u0645 \u0627\u0644\u0645\u0647\u0646\u064a\u0629<\/strong> \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0645\u0643\u0651\u0646 \u0627\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0645\u0646 <strong>\u0625\u062f\u0627\u0631\u0629 \u0641\u0631\u0642 \u0627\u0644\u0639\u0645\u0644 \u0628\u0634\u0643\u0644 \u0641\u0631\u062f\u064a \u0648\u0645\u062e\u0635\u0635<\/strong>. \u0639\u0646\u062f\u0647\u0627\u060c \u064a\u0635\u0628\u062d \u0643\u0644 \u0645\u0646 <strong>\u0627\u0644\u062a\u0648\u0638\u064a\u0641\u060c \u0648\u0627\u0644\u0625\u062f\u0627\u0631\u0629\u060c \u0648\u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0639\u0645\u0644\u060c \u0648\u0622\u0641\u0627\u0642 \u0627\u0644\u062a\u0637\u0648\u0631<\/strong> \u0623\u062f\u0648\u0627\u062a \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0643\u064a\u0641 \u0648\u0641\u0642 \u0642\u064a\u0645 \u0627\u0644\u0634\u0628\u0627\u0628 \u0627\u0644\u0645\u0647\u0646\u064a\u0629.<\/p><p>\u062c\u064a\u0644 Z <strong>\u0644\u064a\u0633 \u0645\u0648\u062d\u062f\u064b\u0627 \u0648\u0644\u0627 \u064a\u0645\u0643\u0646 \u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0647 \u0628\u0633\u0647\u0648\u0644\u0629<\/strong>. \u062e\u0644\u0641 \u0645\u0635\u0637\u0644\u062d &#8220;\u0627\u0644\u0634\u0628\u0627\u0628&#8221; \u062a\u0643\u0645\u0646 <strong>\u0645\u0633\u0627\u0631\u0627\u062a \u0645\u0647\u0646\u064a\u0629 \u0645\u062a\u0646\u0648\u0639\u0629\u060c \u062a\u062a\u0634\u0643\u0644 \u0648\u0641\u0642 \u0642\u064a\u0645 \u0623\u062d\u064a\u0627\u0646\u064b\u0627 \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u0648\u0623\u062d\u064a\u0627\u0646\u064b\u0627 \u0645\u062a\u0628\u0627\u064a\u0646\u0629<\/strong>. <strong>\u0627\u0644\u0627\u0639\u062a\u0631\u0627\u0641 \u0628\u0647\u0630\u0647 \u0627\u0644\u062a\u0646\u0648\u0639\u0627\u062a<\/strong> \u064a\u0633\u0645\u062d \u0628\u0641\u0647\u0645 \u0623\u0641\u0636\u0644 <strong>\u0644\u062a\u062d\u0648\u0644\u0627\u062a \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u0645\u0647\u0646\u064a \u0627\u0644\u062d\u0627\u0644\u064a<\/strong>\u060c \u0648\u064a\u0624\u0643\u062f \u0623\u0646 <strong>\u0645\u0643\u0627\u0646\u0629 \u0627\u0644\u0639\u0645\u0644 \u0648\u0645\u0639\u0646\u0627\u0647 \u0644\u0645 \u062a\u0639\u062f \u0648\u0627\u062d\u062f\u0629 \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u0634\u0628\u0627\u0628<\/strong>. \u0647\u0630\u0647 \u0627\u0644\u0648\u0639\u064a \u064a\u064f\u0639\u062f <strong>\u0634\u0631\u0637\u064b\u0627 \u0623\u0633\u0627\u0633\u064a\u064b\u0627 \u0644\u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u062a\u0646\u0638\u064a\u0645 \u0648\u0645\u0631\u0627\u0641\u0642\u0629 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u064a\u0648\u0645<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-eaef480 e-flex e-con-boxed e-con e-parent\" data-id=\"eaef480\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1aade3 elementor-widget elementor-widget-text-editor\" data-id=\"d1aade3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<blockquote><div style=\"font-size: 23px;\"><span style=\"font-size: 23px; color: #004793;\"><span style=\"font-size: 23px; color: #004793;\"><span style=\"font-size: 23px; color: #004793;\"><span style=\"font-size: 23px; color: #004793;\"><span style=\"font-size: 23px; color: #004793;\"><span style=\"font-weight: bold;\"><span data-olk-copy-source=\"MessageBody\"><strong><b>\u0623\u0645\u064a\u0631\u0629 \u0627\u0644\u0635\u063a\u0627\u0631\u064a- <\/b><\/strong><\/span><\/span>\u0623\u0633\u062a\u0627\u0630\u0629 \u0645\u062d\u0627\u0636\u0631\u0629\u060c \u0627\u0644\u0645\u062f\u0631\u0633\u0629 \u0627\u0644\u0639\u0644\u064a\u0627 \u0644\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u00a0(ESSEC) )\u060c \u062c\u0627\u0645\u0639\u0629 \u062a\u0648\u0646\u0633\u00a0<\/span><\/span><\/span><\/span><\/span><\/div><div style=\"font-size: 23px;\"><span style=\"font-size: 23px; color: #004793;\">\u00a0<strong>\u0648\u0627\u0641\u064a \u0634\u0637\u0648\u0631\u0648-<\/strong> \u0623\u0633\u062a\u0627\u0630\u060c \u0627\u0644\u0645\u0639\u0647\u062f \u0627\u0644\u0639\u0627\u0644\u064a \u0644\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 (IHEC) \u062c\u0627\u0645\u0639\u0629 \u0642\u0631\u0637\u0627\u062c\u00a0<\/span><\/div><div style=\"font-size: 23px;\"><span style=\"font-size: 23px; color: #004793;\"><span style=\"font-size: 23px; color: #004793;\"><span style=\"font-size: 23px; color: #004793;\"><span style=\"font-size: 23px; color: #004793;\"><span style=\"font-size: 23px; color: #004793;\"><strong>\u0633\u0627\u0631\u0629 \u0627\u0644\u063a\u0637\u0627\u0633 &#8211;<\/strong> \u0637\u0627\u0644\u0628\u0629 \u062f\u0643\u062a\u0648\u0631\u0627\u0647\u060c \u0627\u0644\u0645\u0639\u0647\u062f \u0627\u0644\u0639\u0627\u0644\u064a \u0644\u0644\u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 (IHEC) \u062c\u0627\u0645\u0639\u0629 \u0642\u0631\u0637\u0627\u062c\u00a0<\/span><\/span><\/span><\/span><\/span><span style=\"font-size: 23px; color: #004793;\"><span style=\"font-size: 23px; color: #004793;\"><span style=\"font-size: 23px; color: #004793;\"><span style=\"font-size: 23px; color: #004793;\"><span style=\"font-weight: bold;\"><span data-olk-copy-source=\"MessageBody\"><strong><b><br \/><\/b><\/strong><\/span><\/span><\/span><\/span><\/span><\/span><\/div><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-632543e e-flex e-con-boxed e-con e-parent\" data-id=\"632543e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f214860 elementor-widget elementor-widget-eael-cta-box\" data-id=\"f214860\" data-element_type=\"widget\" data-widget_type=\"eael-cta-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"eael-call-to-action cta-icon-flex bg-lite cta-preset-1\">\n\t    <div class=\"icon\">\n\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-far-file-pdf\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M369.9 97.9L286 14C277 5 264.8-.1 252.1-.1H48C21.5 0 0 21.5 0 48v416c0 26.5 21.5 48 48 48h288c26.5 0 48-21.5 48-48V131.9c0-12.7-5.1-25-14.1-34zM332.1 128H256V51.9l76.1 76.1zM48 464V48h160v104c0 13.3 10.7 24 24 24h104v288H48zm250.2-143.7c-12.2-12-47-8.7-64.4-6.5-17.2-10.5-28.7-25-36.8-46.3 3.9-16.1 10.1-40.6 5.4-56-4.2-26.2-37.8-23.6-42.6-5.9-4.4 16.1-.4 38.5 7 67.1-10 23.9-24.9 56-35.4 74.4-20 10.3-47 26.2-51 46.2-3.3 15.8 26 55.2 76.1-31.2 22.4-7.4 46.8-16.5 68.4-20.1 18.9 10.2 41 17 55.8 17 25.5 0 28-28.2 17.5-38.7zm-198.1 77.8c5.1-13.7 24.5-29.5 30.4-35-19 30.3-30.4 35.7-30.4 35zm81.6-190.6c7.4 0 6.7 32.1 1.8 40.8-4.4-13.9-4.3-40.8-1.8-40.8zm-24.4 136.6c9.7-16.9 18-37 24.7-54.7 8.3 15.1 18.9 27.2 30.1 35.5-20.8 4.3-38.9 13.1-54.8 19.2zm131.6-5s-5 6-37.3-7.8c35.1-2.6 40.9 5.4 37.3 7.8z\"><\/path><\/svg>\t    <\/div>\n\t    <div class=\"content\">\n            <h2 class=\"title\">\u0627\u0644\u0627\u0637\u0644\u0627\u0639 \u0639\u0644\u0649 \u0627\u0644\u0645\u0642\u0627\u0644 \u0627\u0644\u0639\u0644\u0645\u064a<\/h2><p><em>\u201cDecoding Gen Z Employee Profiles: Revealing Work Values\u201d<\/em>, publi\u00e9 dans la revue <em>Recherches en Sciences de Gestion<\/em> (n\u00b0159, 2023\/6).<\/p>\t    <\/div>\n\t    <div class=\"action\">\n            <a href=\"https:\/\/ecotous.tn\/wp-content\/uploads\/2026\/02\/Decoding-gen-Z-employee-profiles-revealing-work-values.pdf\" target=\"_blank\" class=\"cta-button  \">Lire<\/a>\t    <\/div>\n\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u063a\u0627\u0644\u0628\u0627\u064b \u0645\u0627 \u064a\u064f\u0646\u0638\u0631 \u0625\u0644\u0649 \u0645\u0648\u0638\u0641\u064a \u201c\u0627\u0644\u062c\u064a\u0644 Z&#8220; \u0643\u0643\u062a\u0644\u0629 \u0645\u062a\u062c\u0627\u0646\u0633\u0629\u060c \u062a\u0634\u062a\u0631\u0643 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a \u0648\u0646\u0641\u0633 \u0627\u0644\u0639\u0644\u0627\u0642\u0629 \u0628\u0627\u0644\u0639\u0645\u0644. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u062e\u0644\u0641 \u0647\u0630\u0647 \u0627\u0644\u062a\u0633\u0645\u064a\u0629\u060c \u062a\u0648\u062c\u062f \u0645\u0633\u0627\u0631\u0627\u062a \u0648\u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0648\u0631\u0624\u0649 \u0645\u062e\u062a\u0644\u0641\u0629 \u062a\u0645\u0627\u0645\u0627\u064b. \u0623\u0638\u0647\u0631\u062a \u062f\u0631\u0627\u0633\u0629 \u0623\u062c\u0631\u064a\u062a \u0641\u064a \u062a\u0648\u0646\u0633\u060c \u0641\u064a \u0645\u062d\u0627\u0648\u0644\u0629 \u0644\u0644\u0625\u062c\u0627\u0628\u0629 \u0639\u0644\u0649 \u0627\u0644\u0633\u0624\u0627\u0644: &#8220;\u0647\u0644 \u0645\u0648\u0638\u0641\u0648 \u0627\u0644\u062c\u064a\u0644 Z \u0645\u062a\u062c\u0627\u0646\u0633\u0648\u0646\u060c \u0623\u0645 \u0623\u0646 \u0647\u0646\u0627\u0643 \u0645\u0644\u0641\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629 \u062d\u0633\u0628 \u0642\u064a\u0645\u0647\u0645 \u0627\u0644\u0645\u0647\u0646\u064a\u0629\u061f&#8220; \u0623\u0646 \u0627\u0644\u0634\u0628\u0627\u0628 \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0641\u064a \u0647\u0630\u0627 [&hellip;]<\/p>\n","protected":false},"author":145,"featured_media":9419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[913],"tags":[1287,1454,1457,1456,1455],"ppma_author":[1460,1458,1459],"class_list":["post-9415","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economie-sociale","tag-emploi","tag-generation-z","tag-jeunesse-active","tag-profils-professionnels","tag-valeurs-au-travail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0644\u0641\u0627\u062a \u0627\u0644\u0645\u0647\u0646\u064a\u0629 \u0644\u0644\u062c\u064a\u0644 Z: \u0628\u064a\u0646 \u0627\u0644\u0627\u0633\u062a\u0642\u0631\u0627\u0631 \u0648\u0627\u0644\u0637\u0645\u0648\u062d 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